Read time: 2 minutes. Look at some of the most powerful messaging out there. What makes them stick? A strong message often includes a few key elements: data and numbers, previous examples, and adding a human touch. In fact, research studies show that adding a human touch through storytelling increases a person's empathy and compassion - creating a greater sense of connection between the speaker and listener.
Adding any of these elements when we're creating a presentation, convincing stakeholders, or just motivating a team can increase the chances of our message making an impact.
Here are three reasons why these elements are powerful for communications:
Click here to read about each strategy...
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